When someone moves into a new area, they need reliable service providers but don’t yet have established connections. This is the perfect time for a service company to introduce itself and become their go-to choice. By reaching new movers first, you create trust, build long-term customer relationships, and establish brand loyalty before competitors do. People prefer convenience, and if your company welcomes them early, they’re more likely to choose you for their ongoing needs, creating repeat business and referrals. Building brand recognition is essential for any business, and that means consistently getting in front of people—not just once. It’s not about sending a single coupon and assuming it didn’t work because you didn’t get it back. Marketing is about repetition. The more people see your brand, the more familiar and trusted it becomes. Staying top-of-mind ensures that when they need your service, they think of you first—not the competition.